Needle & Thread

Brand development, Postioning

Needle & Thread

Positioning a new premium womenswear brand featuring beautiful detailing and extensive hand embellishments.

I’ve worked with Needle & Thread since the label’s inception, helping initially with naming and developing the brand identity, including creating the logo which has both a long and short hand version and reflects the hand crafted nature of the garments. Initially launched on, new collections are now available directly at,  Net-A-Porter and several international retailers.

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