Needle & ThreadBrand development, Postioning
Needle & Thread
Positioning a new premium womenswear brand featuring beautiful detailing and extensive hand embellishments.
I’ve worked with Needle & Thread since the label’s inception, helping initially with naming and developing the brand identity, including creating the logo which has both a long and short hand version and reflects the hand crafted nature of the garments. Initially launched on asos.com, new collections are now available directly at needleandtread.com, Net-A-Porter and several international retailers.