What I do
From fundamental thinking about why they exist and how they behave, to the practicalities of how they communicate their messages, I help organisations to create the right perception in the mind of their audiences so they can be more successful.
I do it in two ways:
This is about the big picture, and involves developing a brand-led approach to business that builds a better connection with the audience and creates value beyond just the product or service a company sells.
This might include: developing a purpose or brand story; creating a meaningful vision; establishing a position to adopt in the market; defining brand behaviours and personalities. All of which underpin the everyday approach of an organisation and drives success both inside and out.
Bringing a brand to life so it communicates its story and messages in a way that is effective and engages the audience. This might involve anything from creating or refreshing a brand identity, developing a website or campaign, to a brochure, report or some other marketing communication or brand interaction.