Most people think there is nothing that can be done about dementia—you’re either destined to get it… or you’re not. Only 34% of people are aware that almost half of all cases can be prevented through lifestyle changes. Alzheimer’s Research UK wanted to run a pilot campaign to test brain health messages—with the ultimate goal of increasing awareness to 70%.

Working with Claremont we ran a number of co-design session with the target audiences to test campaign approaches and through this process Think Brain Health was born, a campaign to celebrate the brain and get people thinking about it (not just with it). The campaign ran primarily across social media channels and successfully established that Alzheimer’s Research UK could credibly be involved in the prevention of dementia (not just focus on a cure), and that audiences wanted to know how to reduce their risk.

Produced with Claremont Communications