Let’s Talk Talent

Let’s Talk Talent are a boutique Talent Management Consultancy in London.

Like many companies of their size, rather than having an identity that had been purposefully created to support the business it had evolved over time. As such it lacked consistency and a clear approach.

The result of this was comms felt somewhat bland and generic, meaning:

1—The business struggled to distinguish itself from many of its competitors (when you look and feel like everyone else it’s harder for potential customers to notice and choose you).

2—Comms we’re working as hard as they could to support the reality of the business being an experienced, professional team of HR experts (and if you’re not creating the right perception in the mind of your audience you’re unlikely to convert them into a customer).

They asked me to develop a new visual identity that would more effectively support business marketing whilst also creating visual system that would unify the vast amount of content they produce via webinars, blogs, podcasts, videos, white papers and more.

After conducting a visual audit to help identify where we wanted the business to be positioned relative to the rest of the market it became clear that much of the sector was using similar—somewhat generic—language to describe their offer. These were mainly inward looking descriptions along the lines of “We’re an HR consultancy based in…”. Instead of following this approach I suggested ‘Get, Keep and Grow Brilliant People’ as a key brand message to help engage potential customers—framing the core benefit that customers get (and not just describing what the company does).

This new proposition was combined with a bold and energetic look and feel: A bright colour palette combined with a versatile graphic language created an identity system that could flex to the multiple channels and content types that the business produces. Detailed guidelines were produced to help with the implementation of the identity along with Loom video presentations to help the whole organisation get to grips with the new identity.

Let’s Talk Talent

Let’s Talk Talent are a boutique Talent Management Consultancy in London.

Like many companies of their size, rather than having an identity that had been purposefully created to support the business it had evolved over time. As such it lacked consistency and a clear approach.

The result of this was comms felt somewhat bland and generic, meaning: 1—The business struggled to distinguish itself from many of its competitors (when you look and feel like everyone else it’s harder for potential customers to notice and choose you).

They asked me to develop a new visual identity that would more effectively support business marketing whilst also creating visual system that would unify the vast amount of content they produce via webinars, blogs, podcasts, videos, white papers and more.

The result of this was comms felt somewhat bland and generic, meaning:

1—The business struggled to distinguish itself from many of its competitors (when you look and feel like everyone else it’s harder for potential customers to notice and choose you).