SSP Corporate Brochure

When the talk doesn’t match the walk…

SSP are the Food Travel Experts and a FTSE250 company. They asked me to design a new corporate brochure that would help showcase the depth and breadth of their offer and communicate the strength of their business more concisely than their existing communications. To create structure within the narrative I developed a concept of ‘Duality’ which focused on the two aspects of their business (being experts in both food & travel). The concept was subtlety incorporated into the design which focused on creating a multi-level read—pulling out key information for the skim reader, whilst not overpowering the content for a reader interested in the finer details—to produce a brochure that was befitting of the status and experience of the company.