SSP Internal comms

An internal voice for the Food Travel Experts

SSP are a giant of the food travel industry—if you’re at an airport, train station or other travel hub in the UK, there’s a good chance they’re helping keeping you fuelled on your journey. They asked me to help develop a new look and feel for their internal communications to help communicate to their internal audiences in a manner more representative of the stature of their company, whilst maintaining and awareness of budget sensitivities.

The solution was to keep things simple. I used a strong black & white look and feel to create a design that was both professional and easy to apply whilst at the same time reducing print costs and unifying photography supplied from various sources and of varying quality. This was combined with a bold type treatment to ensure messages were clear and to the point.

The new look and feel is now being implemented company wide across all internal communications and training materials.